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Game-Changing

Sports Investments

Leading

the Field

SRJ /pronunciation: surge / is a leading sports investor, kicking off a new age for Saudi Arabia’s sports sector.

 

We are driving sustainable, game-changing investments across content, technology, and IP rights – uplifting our sports sector today and tomorrow, in Saudi Arabia and across the MENA region.

 

Championed by Vision 2030, we are delivering on the Kingdom’s promise to develop a winning, world-class sports sector.

HARNESSING
THE SPORTS SECTOR’S

UNTAPPED POTENTIAL

We recognize the truly unifying power of sports, its importance in people’s lives, and the new socioeconomic opportunities it presents for Saudi Arabia and the MENA region.

Guided by our strategic investment mandate, we are accelerating growth in four key areas.